Many factors influenced my response. It was the whole experience. I feel like the people who did my move cared about me and my possessions. Firstly, they listened to my particular needs, then they handled my possessions carefully as though their own, they didn't leave until everything was placed to my liking because they knew I have no one to help me move things around later.They packed and unpacked my flatscreen TV with ease and set it up on the stand just where I wanted it. They even recommended placement of a couple of pieces of furniture which turned out better than what I thought. This company is very fortunate to have these 4 men working for them!! Rick was also a wonderful sales rep and greatly influenced my decision.